L’Oreal reps come and go, but it feels like Eva Longoria is forever: She signed with them in 2005, still works with them today, and in fact just self-filmed an at-home TV spot where she dyed her hair using one of its $9 boxes. Because L’Oreal Paris does so much with the Cannes Film Fest, Eva has been there year after year, and about the only constants I can find are a love of fishtail hems and her tendency to deploy illusion netting in SCREAMY ways.

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Tags: Cannes